Unfortunately thin-idealized bodies are attributed with self control, success and discipline, and therefore proclaimed as being desirable and socially valued. Print ads often obscure important information like price, risk factors and product contents. Advertisers often emphasize sexuality and the importance of physical attractiveness in an attempt to sell products,1 but researchers are concerned that this places undue pressure on women and men to focus on their appearance.
This has been attributed to the negative impact that television commercials specifically impart to the adolescent children. Television commercials have turned the ideal body weight into a mind game and they are the authoritative figures that dictate how the game is played.
Retrieved February 7, from http: Last retrieved April 14, ] Dittrich, L.
Like I mentioned before, adolescents use television commercials as a basis for creating a sense of self as well as an adviser to help them understand the world they are growing up in.
Not a single one of these commercials, even those hawking weight loss products, shows a woman with even a tinge of extra weight on her body. Adolescent girls in particular are at the most vulnerable stage in their lives at this point.
Television commercials feed the frenzy of sociopolitical pressures and ideals by making adolescents believe that these are the accepted standards and norms of society.
Some questioned whether the same person was photographed in the pictures, whether the person had lost weight actually using the advertised product, or whether the photograph had been altered. Bad effect[ edit ] Effect on society[ edit ] The way beauty is portrayed in the media tends to cause dissatisfaction and negative thoughts about oneself when those results are not achieved.
It was also noted that the hip-to-waist ratio had decreased in these models from to Girls were less able to demonstrate skills including recognizing persuasive construction strategies including message purpose, target audience and subtext and awareness of economic factors including financial motives, credibility enhancement and branding.
And even though marketers are careful about not selling diet pills to people under 18, public health researchers have found that messages from ads negatively influence youth health behaviors by cultivating attitudes about dieting, nutrition, fitness and health that are inaccurate, distorted or incomplete [ 11—14 ].
Federal efforts at regulating deceptive advertising in the weight-loss industry, while laudatory, are inadequate to the magnitude of the challenge as the obesity epidemic rises and the market continually responds with new products and services.
But we cannot ignore the way they influence our adolescents either. Works Cited Merskin, Debra. Therefore, we can conclude that television commercials and other advertisements can cause unhealthy mental beliefs amongst adolescent girls since they are encouraged by these mediums to strive for the ultra thin body as portrayed in the media.
They know that to be as thin as the women on TV is close to impossible, but yet they strive for it anyway. Women, especially, are told that their efforts in perfecting their bodies will be rewarded by success in both their professional and personal lives. Last accessed April 13, ] Dittrich, L.
Halliwell et al Social Psychology The American women of today can never be too thin or too pretty. They end up comparing themselves to their model counterparts and try to emulate what they see and hear.
Instead of marveling at the assortment of body shapes, women continually compare themselves to each other. Working with groups of three girls in after-school settings, we showed specific examples of print and TV ads for weight-loss products, asking participants about their interpretations of these messages and audiotaping their responses.
Cash concluded through their study that "Even a 5 minute exposure to thin-and-beautiful media images results in a more negative body image state than does exposure to images of neutral object. The 12 million 9- to year old girls who live in the United States go through phases in which they care a lot about their physical appearance and mass media messages contribute to the process of their identity development and socialization [ 12 ].
Last retrieved April 14, ] Media Influence on Teens. Media Influence on Teens, op. Unfortunately, television commercial models have taken losing weight to a totally new level of unhealthiness. This process of thin ideal internalization is what eventually convinces them that there are benefits to be earned from being thin.
The absurd thing is that the public is somewhat aware of this manipulation to no effect. According to A Quest for Thinness: They suggest the more teens view advertisements, the less they are affected by them and the more they become skeptical of the messages that are in advertisements.Body Image, Eating Disorders, and the Media Marjorie J.
Hogan, and to girls to encourage weight loss. However, messages to boys decrease over of the thin-ideal female in television. Request PDF on ResearchGate | Role of television in adolescent women's body dissatisfaction and drive for thinness | Many authors have implicated the media's promotion of an unrealistically thin.
Television Commercials Encourage Female Adolescent That Thinness Is the Ideal Weight Essay Sample The current trend towards size zero models being used in print, television, and ramp advertisements has caught the eye of the health professionals recently due to the alarming rate of deaths among fashion models and rise in anorexia cases.
Body image and advertising go hand-in-hand. How does today's advertising impact on your body image? aimed at boys referred to appearance. 7 Other studies found 50% of advertisements in teen girl magazines and 56% of television commercials aimed at female viewers used beauty as a product appeal.
8 This constant exposure to female. This media ideal of thinness presents society with an unrealistic body image and is projected through the means of television, commercials and magazines, causing women Show More The Factors of Eating Disorders Essay.
Body Image and The Media: The Media’s Influence on Body Image Media images of unattainable body ideals fill women’s magazines, TV commercials, movies, and advertisements. Several studies have been done that indicate ways in which a emphasize the desirability for thinness and that this thin ideal is accepted by most women.Download